Case Study: Calia Italia

Calia Italia, leading Italian sofas producer, can deliver products one week faster thanks to 3CAD. This improved their sales to production lead time by 25% and enables them to provide customisable products to customers in less time.

The founder of CALIA ITALIA, Liborio Vincenzo Calia, was born in Matera in 1926. At a very young age, he attended an artisan workshop where he learned how to make wooden objects of all kinds, from the indispensable tools in everyday life to real works that make the home more beautiful. In 1965 he began to focus more and more on a single element, designed to make people feel good: the upholstered furniture.
Since then CALIA ITALIA has been creating sofas of accessible and democratic design, made with care and attention from Southern Italy to the whole world. Thanks to the work of over 1,500 people, CALIA ITALIA produces more than 1,000 seats every day, with over 50 new models every year, in 40 different leather and fabric coverings, with more than 400 color variations. From one of the largest fully automated warehouses in Europe, the comfort designed and built in Matera now reaches over 80 countries.

The Challenge

The meeting between CALIA ITALIA and the 3CAD team has a commercial origin, a knowledge born in the foreign market where the need was felt first for a solution that would allow to configure the range of upholstery in multiple finishes and modularity directly online, helping the traditional “catalog” presentation of the point of sale.

To respond to a question that is increasingly accustomed to this approach and verifying the growing opportunity of the Italian market as well, the Sales Department comes into contact with DAU in 2017 and together begins the definition of the first three-dimensional configuration project for upholstered furniture of the Treviso software house.

CALIA ITALIA did not previously have a product configurator: the collection of orders took place through the various methods of generation, by the retailer, of a commercial document that was sent to the company for its screening and insertion in the management system, with consequent time of analysis and validation.
The initial need, having the ability to configure a three-dimensional product, then saw the even more important possibility of transferring directly to the management system an order without errors in entering product combinations.

The Solution

The retailer, with the 3CAD configurator, can create a CALIA ITALIA furnishing proposal, because it is regulated directly by the software. The company will only have to confirm the request and provide the management with a set of information ready for production, thus shortening the time for delivery of the product to the end customer.

The opportunity to have a preview of one’s home space furnished with the CALIA ITALIA sofa and presented in a project that can be shared online gave the company a new boost, but even more it allowed a reduction in the delivery time of its products.

Thanks to the adoption of 3CAD, customers across the international network have had the opportunity to include CALIA ITALIA products in their customer proposals along with the other brands managed using a single design and budgeting platform, thanks to 3CAD Shop.

CALIA ITALIA today benefits from the receipt of understandable product orders, free of errors, shorter programming times and optimization of the resources involved in the entire process. The optimal solution that the company has chosen sees the use both in its desktop version for the business management of orders formulated by the points of sale that deal with the Lucan brand in the world, and in its cloud version also available to the end user inside of the company website.